Sunday November 19th 2017

Use of smartphones and tablets to search for prescription drug information rising rapidly

Decision Resources Group finds the number of US consumers that are using their smartphones and tablets to search for prescription drug information is rising rapidly, according to data from ePharma Consumer 2013, while searches through desktops and laptops is beginning to wane, reinforcing the need for prescription drug marketers to prioritize mobile investments.

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Use of smartphones and tablets to search for prescription drug information rising rapidly

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